There are as many companies out there saying ‘we’re the best SEO agency in the world’ as there are SEO agencies on the planet! How will you know which one is truly the best qualified and suited to your needs with all of these claims out on the web?
As with all things available world, what your business needs will probably be different from what another one will need. It could even vary between competitors in exactly the same industry. Your first task for choosing the great SEO agency would be to look at yourself.
Looking at your company to determine your SEO needs
Your first task is to think about what it is you want to accomplish together with your SEO campaign. If you don’t have an obvious goal, with measurable successes, your campaign is more prone to fail. This responsibility is on you, not who you hire, so make sure that you are ready to hire on an SEO company before you do so.
Your next task is to think beyond just those three words – search engine optimisation. Yes, you need to bring more visitors to your website by obtaining a higher search rank, but how will this happen? Does the business you are looking at offer other services such as for example social media consultation, link building, design and copywriting? Having an organization on hand that may handle all this eases your needs to possess to shop around for web related companies again and again.
Speak to your business associates
OK, you know what you should do with your website and you also know what services you intend to have provided to you. Now you should strat to get real data and information from people who really matter: your business contacts.
If you know anyone who has already hired an SEO agency, and gotten great results, you must talk to them and find out what worked, what didn’t and any challenges they faced. This first hand data is more important than any claim you will discover randomly online.
Get types of past success
Once you have found a great SEO agency you should get a quote from their website and see what they have actually accomplished. A portfolio of past clients, who you can contact if you wish, may be the most valuable thing that any reputable SEO firm will need to offer you.
backlinks help with SEO The last point I want to bring up is usually to be wary of outrageous claims made at any stage of the procedure such as:
“We guarantee a number one ranking” – this is impossible to guarantee, regardless of how good an SEO agency it really is.
“We won’t alter your website” – then how will they improve SEO? This claim is too good to be true and likely only involves some link constructing of questionable intent.
“We’ll submit your site to hundreds of search engines.” Who cares? Everyone uses Google anyway! Being put on a few core directories is essential, but hundreds? You’re just creating spam.